Thursday, April 28, 2011

Everything Old is New Again


Hasbro's newly launched my3D goggles seem like they have 2 helpings of old/remediation mixed with one helping of new (handheld mobile media): The Stereoscope gets remediated as the Viewmaster, which gets remediated as my3D.
Mostly I am fond of them because they apparently make tropical fish swim into your eyeballs! I'd kind of be on board with that idea. I like the suggestion that 3D remains the domain of nature imagery and documentary, like travel films or Imax. But seriously, wouldn't that first fish have penetrated your brain cavity by now if you were wearing the my3D? I know the ad has a disclaimer that this is a visualization but wow, it is a good one.

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